The SEW Much More Ad was created to attract the local enthusiasts of sewing to the new trend in the world of the hobby of sewing. An unlike other hobbies, per sea such as Photography, sewing is filled with a world of tools and accessories. With base units costing thousands of dollars with their computerized software applications, memory patterns — your mind can only imaging to what lengths that the sewing world has reached to accommodate every nuance or bells and whistles that you cam imagine. Some platform start at $20,000 and then you add on more accessories. We were please to construct a simple news paper placement for the Austin, Texas branch of this franchise. Requirement due to budget were for it to be 2-color rather than 4-color. The size and column placement details were provided by the client. This industry franchise as we learned were also looking for a full time designer to take their media and social network challenges to a new dimension. Our catalog and the day to day full time contact and working with the owner of this franchise didn’t fit our business model per-sea but we wish them well and look forward to other one off projects that can make a presence and also ad to our digital morgue of samples and portfolio